How Segregation Was Ruled Illegal in U.S.

In 1896, the Plessy v. Ferguson Supreme Court case determined that separate but equal was constitutional. The opinion of the Supreme Court stated, A statute which implies merely a legal distinction between the white and colored races—a distinction which is founded in the color of the two races, and which must always exist so long as white men are distinguished from the other race by color — has no tendency to destroy the legal equality of the two races, or re-establish a state of involuntary servitude. The decision remained the law of the land until it was overturned by the Supreme Court in the landmark Brown v. Board of Education case in 1954. Plessy v. Ferguson The Plessy v. Ferguson legitimized the numerous state and local laws that had been created around the United States after the Civil War. Across the country, blacks and whites were legally forced to use separate train cars, separate drinking fountains, separate schools, separate entrances into buildings, and much more. Segregation was the law. Segregation Ruling Reversed On May 17, 1954, the law was changed. In the landmark Supreme Court decision of Brown v. Board of Education, the Supreme Court overturned the Plessy v. Ferguson ​decision by ruling that segregation was inherently unequal. Although the Brown v. Board of Education was specifically for the field of education, the decision had a much broader scope. Brown v. Board of Education Although the Brown v. Board of Education decision overturned all the segregation laws in the country, the enactment of integration was not immediate. In actuality, it took many years, much turmoil, and even bloodshed to integrate the country. This monumental decision was one of the most important rulings handed down by the United States Supreme Court in the 20th century.

The Myth of the Latin Woman Essay - 1470 Words

Identity is a group of characteristics, data or information that belongs exactly to one person or a group of people and that make it possible to establish differences between them. The consciousness that people have about themselves is part of their identity as well as what makes them unique. According to psychologists, identity is a consistent definition of one’s self as a unique individual, in terms of role, attitudes, beliefs and aspirations. Identity tries to define who people are, what they are, where they go or what they want to be or to do. Identity could depend on self-knowledge, self-esteem, or the ability of individuals to achieve their goals. Through self-analysis people can define who they are and who the people around them†¦show more content†¦On the other hand, personal experiences of a Puerto Rican woman are shown and she explains how people around her judge her behavior, her actions, and even the way she dresses. When viewers watch the show in a treatment session, the first character that comes to their minds is Dr Paul Weston and everything he does in order to help his patients. Even though he is not one of the characters in this study, he plays an important role in his patient’s decisions. One of Dr Paul’s most important phrases is: â€Å"In my profession the customer is always wrong†(Alex). He says this phrase in a funny and trivial way as soon as his patient Alex started showing his perfectionism. Therefore, the different ways he plays and interacts with his patients are factors that help viewers to better understand the patients’ identities. In this series, Dr Paul analyzes two different patients. First seen is an adult man who has been affected by the war in Iraq and a young girl, probably between fifteen and sixteen years old, who is searching for some counseling. Alex is a pilot in the Navy that is very proud of his military discipline and high standards. He came to see Dr Paul after he bombarded a school in Baghdad thinking that it was an insurgent safe house. As soon as Alex gets in the doctor’s office, he adopts an arrogant position and almost does not let Dr Paul talk. Alex tests Paul all the time, trying to control the topic of theShow MoreRelatedThe Myth Of The Latin Woman961 Words   |  4 Pagesfollowing stories that involve life-changing events for the characters. The Bridges of Madison County is a film about a woman that commits adultery and realizes that she wasn’t pleased with her marriage. â€Å"The Storm† is a short story similar to the movie of The Bridges of Madison County; however it’s more of a subjective description of a woman committing adultery. â€Å"The Myth of The Latin Woman† is a short story similar to the film due to the fact that both are afraid of being judged because of their g enderRead MoreThe Myth Of The Latin Woman889 Words   |  4 Pages This concept is supported in the essays The Myth Of a Latin Woman: I Just Met a Girl Named Maria by Judith Ortiz Cofer and The Ugly Tourist by Jamaica Kincaid. Both of these authors faced persecution because of their outward appearance. Cofer accounts being misjudged because of her Puerto Rican race. Kincaid shares with her readers the concept of human misinterpretation because of the stereotype of tourism. Of the essays, The Myth of the Latin Woman: I Just Met a Girl Named Maria is the more effectiveRead MoreThe Myth Of The Latin Woman918 Words   |  4 Pagesthinking wrongly of them. In Cofer’s essay â€Å" The Myth of the Latin Woman: I Just Met a Girl Named Maria† and Staples â€Å"Just Walk on By: Black Men and Public Spaces†, they talk about what they have been through with racial stereotyping and what affects it has them, personally. But even with those stereotypes in play they both prov e that stereotypes do not determines someone s future and people are able to prove stereotypes wrong. â€Å"The Myth of the Latin Woman: I Just Met a Girl Named Maria†, by Cofer explainsRead MoreThe Myth Of The Latin Woman Summary1445 Words   |  6 PagesIn â€Å"The Myth of the Latin Woman† and â€Å"If You Are What You Eat, Then What Am I?† the subject of feeling like an outcast due to being of a non-white culture is examined. From the perspectives of two different women from two separate cultures (Puerto Rican and Indian), a series of anecdotes show the discrimination they face throughout their lives, all because their heritage does not match up with the world around them. â€Å"The Myth of the Latin Woman† focuses primarily on the stereotypes of Puerto RicanRead MoreThe Myth Of The Latin Woman Summary968 Words   |  4 PagesThe article â€Å"The Myth of the Latin Woman: I Just Met a Girl Named Maria† by Judith Ortiz Cofer is about the hardships that Latin women have to go through due to many stereotypes portrayed by the media. Cofer starts o ut be reliving an experience with a drunk man who re-enacted â€Å"Maria† from West Side Story and even though she was aggravated, she tried to keep her cool even though everyone around her was laughing and applauding. She states that growing up in New Jersey, she suffered from â€Å"cultural schizophrenia†Read MoreThe Myth Of The Latin Woman By Judith Ortiz Cofer892 Words   |  4 PagesInequalities within minorities is not limited to economic unfairness but also social inequity. The second story that shows how inequality within minorities is â€Å"The Myth of the Latin Woman† by Judith Ortiz Cofer. â€Å"The Myth of the Latin Woman† is an essay based on the real life experiences of Judith Ortiz Cofer. The story talks about the racist inequalities she has went through as a women of Hispanic descent. â€Å"a young man, obviously fresh from a pub, spotted me and as if struck by inspiration wentRead MoreJudith Ortiz Cofer s The Myth Of The Latin Woman997 Words   |  4 Pagescampfire. This hasn t been the first time I have heard similar remarks, whether it is because I am a woman or a homeschooler. That doesn t make me dumb, lazy or lack social skills. Though most are just myths created by people who make assumptions based on previous experiences with people good or bad and think everyone in that group is the same. Judith Ortiz Cofer s essay The Myth of the Latin Woman by speaks to me because I have had similar experiences and I felt her pain. â€Å"As a Puerto RicanRead MoreAnalysis Of Judith Cofer s Article And The Myth Of The Latin Woman Essay1648 Words   |  7 Pagesprocess of having an abortion. While Judith Cofer takes a similar route with a few differences. Her article talks specifically about the struggles of a Latin woman. Both articles talk about the obstacles women are faced with while also taking the time to focus on specific topics. â€Å"The Alienable Rights of Women† by Roxanne Gay and â€Å"The Myth of the Latin Woman† by Judith Cofer complement each other because they both discuss how women are perceived and stereotyped by others/society. Gay’s article supportsRead MoreThe Black Men And Public Space By Brent Staples, The Myth Of A Latin Woman, And Shooting2366 Words   |  10 Pages Just Walk on By, Myth of a Latin Woman, and Shooting an Elephant; Depression from Stereotyping and Prejudice There has been many years of racial stereotypes and wanting to fit into a group. The essays that show this theme are Just Walk on By: Black Men and Public Space by Brent Staples, The Myth of the Latin Woman by Judith Ortiz Cofer, and Shooting an Elephant by George Orwell. Staples shows his audience the struggles he has gone through as a black male. Cofer shows her audience the stereotypesRead MorePrejudice and Discrimination Depicted in Graduation, Myth of a Latin Woman, and Letter from Birmingham Jail670 Words   |  3 PagesNot everyone will like you in fact many will hate you for no reason because they don’t know anything about you other than what you look like. This is the case in many stories like Graduation by Maya Angelou, Myth of a Latin Woman by Judith Cofer and Letter from Birmingham Jail by Martin Luther king Jr. To any reasonable person these stories would seem very depressing because of the way these people are treated and most of the time they get this treatment because they are too afraid to speak up. Although

Marketing Plan Insurance and Opportunities

Question: Discuss about the Marketing Plan Insurance and Opportunities. Answer: Introduction NatureCare is one of the leading cosmetic company and first cosmetics retailer which sells directly through online. In other sense, this company provides its products to their customers through online. Besides that, this company has branches over Melbourne, Northcote of Australia. On the other hand, this paper is based on the marketing strategy of NatureCare and how the management implements a successful marketing plan to attack more customers. Moreover, SWOT analysis, PESTLE analysis, four P's of marketing mix and roles and responsibilities of management will be evaluated in this assessment. Marketing plan is the strategy made by an organization to achieve organizational objectives. SWOT and PESTEL analysis The SWOT and PESTEL analysis are based on personal care products. The SWOT analysis describes the Strength, Weakness, Opportunity and Threats of the organization. On the other hand, PESTEL analysis consists of Political, Environmental, Social, Technological, Economic and Legal factors. Delivery of excellent quality products to the customers who use personal beauty care products is the strength of the company. Other strengths are high brand awareness, celebrity endorsements, and fantastic product line. Nature Care have a presence in the VFM or value for money segment in which it is a leader (Van?k, Mikol and Ã… ½vkov, 2012). The company may face problems of differentiation. Some products are known to be exquisite, but others are ignored. The company can change the lifestyle of customers and also creates the growth strategies. An intense rivalry is a threat to the enterprise. On the political side, the government set VAT applied to all the personal care products of Nature Care. The brand policy, on the other hand, states that they do not test animals except when required by law. From social side, the company is identified as strongest engagement with the customers amongst the cosmetic brands (Kampanje, 2016). Aside from that, the products are sold more on the market with the help of social networking technologies such as Facebook and Twitter. The organization needs to set the price of goods according to the economic income of the country so that the people can afford it so that they can achieve organizational objectives. Risk in market opportunities Two marketing opportunities such as changing the lifestyle of customers and creation of growth strategies have some risk in it. The risk is providing expired products to the customers which can lead to loss of clients as well as the business. Then the lifestyle cannot be changed. Moreover, while creating a growth strategy, communication issues are faced by the company. These communication problems can be solved by proper vocal training. Other risks are a technology problem (Heathcote, Storesletten and Violante, 2015). Technical faults in manufacturing machines lead to damage of products which should be sold to the customers. Marketing Mix: 4Ps The marketing mix of Nature Care consists of 4Ps such as product, place, price and promotion. The marketing mix is significant as it helps the organizations to promote their products to the customer as well as increase brand awareness. A good quality product increases the client satisfaction level (Keegan and Green, 2015). Consequently, brand awareness increases. Moreover, the personal care products are most needed by the people who dwells in city areas. Therefore, a campaign should be made in such places where there are lots of skin and hair problems. Saloons and spa use these products to take care of their customers regarding skin and hair. The price should be set reasonably so that the clients can afford to buy. In order to implement successful marketing strategies, the management of NatureCare needs to recruit efficient staffs who will be properly awarded about their roles and responsibility. Besides that, the management of NatureCare should reduce the price of products which is an effective marketing strategy included in marketing plan. Apart from that, according to the timeline, required marketing tactics should be implemented through proper monitoring mechanisms and coordination. In order to implement marketing tactics successfully, the management of NatureCare needs to focus on available budget and staff. In other words, the management also spends efficient funds for the implementation of marketing tactics to achieve its goals and objectives. Regarding legal and ethical issues, the management should test their products before launching in the market. As well as, the customers should not wrongly address by management about a specific product (Sant, 2004). The marketing performance will be influenced by various types of marketing objectives which include a description of marketing metrics. While, the marketing objectives includes many significant aspects such as, customer requirement, rival companys strategy and current market condition which measure organizational performance by achieving goals and objectives . According to the SWOT analysis, PESTLE analysis and marketing 4Ps which are discussed in this report, a new skin related beauty product such as body lotion is required by most of the customers. So, a confirmed approval of CEO is required to develop the marketing plan which increase the profit of the organization to achieve its goals and objectives (Product reviews, 2004). Two marketing opportunities are that increasing demand of body lotion and available products are too expensive. The recommended marketing strategy and tactics are that the management should provide desired beauty products at a reasonable price to the customers. In order to measure marketing performance, the appropriate approach needs to be undertaken by the management. For example, each and every customer needs to be awarded properly about the skin products of NatureCare. On the other hand, the management of NatureCare should collect the feedback from their customers as documented in the report to achieve organizational goals(Lamb, Hair and McDaniel, 2008). In order to explain the marketing strategies to team members, effective communication is playing an essential role. Besides that, the team leader needs effective communication skills to elaborate his/her ideas clearly and concisely. Sometimes, team members ask questions regarding marketing strategy, so, the team leader must find out the point of view of the team. In addition, with the help of members suggestion and opinion, the team performance can be evaluated. Although, the team leader must reply to the questions which may be asked by his/her team members about marketing strategy to confirm and clarify information(Communication, 2009). Each and every segment of marketing plan helps the organization to achieve its goals and objectives by meeting customers demand. Conclusion The overall report consists of the marketing plans and strategies to develop the business of Nature Care. The report includes SWOT and PESTEL analysis to address the strength, weakness, opportunities and threat of the company along the political, legal, social, technical, economic and environmental factors. Marketing strategies include 4P's which helps the organization to globalize their market. References Heathcote, J., Storesletten, K. and Violante, G. (2015). Insurance and opportunities: A welfare analysis of labor market risk.Journal of Monetary Economics, 55(3), pp.501-525. Kampanje, B. (2016). Pestel Analysis of Malawi's Non-Life Insurance Industry.SSRN Electronic Journal. Keegan, W. and Green, M. (2015).Global Marketing. 1st ed. Harlow: Pearson Education Limited. Van?k, M., Mikol, M. and Ã… ½vkov, K. (2012). Evaluation Methods of Swot Analysis / Metody Vyhodnocen Swot Analzy.GeoScience Engineering, 58(2). Communication. (2009). 1st ed. Irving, TX: Boy Scouts of America. Lamb, C., Hair, J. and McDaniel, C. (2008).Marketing. 1st ed. Mason, OH: Thomson/South-Western. Product reviews. (2004).Engineering Management, 14(1), pp.10-10. Sant, T. (2004).Persuasive business proposals. 1st ed. New York: AMACOM.